About Us

SASHA first opened as a small hosiery shop in the Soho district in 1987. The shop catered to an exclusive, invitation-only clientele and focused on helping women look and feel their best for every occasion. Almost thirty years later and our core mission remains the same. 

SASHA has since set up dozens of retail shops across the East Coast of the United States. 

The SASHA brand has pioneered hundreds of the leading fashion styles and has collaborated with top global brands.  Our work with brands and designers continues to help us find the most exciting new styles for our customers.